Built by a bettor. For bettors.
Cheese Picks is a sports-media brand for people who want documented MLB analysis instead of sales pitches. Every play we release is logged, graded, and published — wins and losses alike — and our VIP program, The Cheese Club, is delivered through Winible.
The story
Cheese Picks began as a small group chat sharing MLB plays and quickly turned into a public record. Instead of screenshotting winners and deleting losers, every card went into a running log that anyone could check. That log became the product: a betting brand judged on what it actually posts.
Philosophy
We size flat, we grade every play, and we publish our losses. Long-term ROI beats short-term hype every single time.
Research process
Every pick starts from a data model, then gets a human eye on injuries, situational spots, and line movement before it goes on the card.
Sports covered
MLB is our core focus — sides, totals, and player props — with select coverage of NFL, NBA, WNBA, and NHL when the edge is there.